SAMSUNG unveiled industry's first Transparent & Mirrored OLED Displays
By Jimmy with JimsReviewRoom - _June 10th, 2015
Samsung earlier this morning once again showed its leading efforts in innovation. Most of us have probably seen the concept of text and info graphics displayed in a mirror (at least seen in movies and tv). But Samsung is the first to display an advanced commercial OLED panel.
Samsung Display’s Mirror OLED panel, features ...
"more than 75 percent reflectance level, delivers at least 50 percent higher reflectance than competitive Mirror LCDs now in limited availability and a much improved color gamut (over 100 percent vs. around 70 percent of NTSC), as well as an exceptionally high contrast ratio (over 100,000:1 vs. 4,000:1) and a much faster response time (under 1ms vs. 8ms) than LCD transparent panels. In addition, the new mirror display technology does not need the ambient backlight for displaying on-screen images that LCD technology requires."
ITS PURPOSE & USE
Reading from Samsung's blog & Businesswire's article, it appears not intended for consumer/home use, or just yet. For the time being, the displays are intended for shopping centers, helping shoppers try on virtual clothing and accessories or providing needed information to supplement the shopping experience. Intel is part of this technology offering 3D cameras with software to perceive distance, location, and work with visualizing and displaying objects on the body. Per the article, think of a virtual 3D wardrobe, trying on clothes without.... trying them on. *quick glance
The other aspect is purely using the Display as modern day signage. Indeed we have seen those LCDs placed vertically in current shopping centers and malls, but the fluidity, the possibly beautiful display, and the interaction of 3D cameras being used to have consumers more interactive in searching for information provides the experience like non-other. I would assume, no more looking at the mall directory and scanning down the list. Maybe we can "search" a store?
Although we might not see this anytime soon and if so, not too frequent... it's interesting to see where this technology is heading and there's still continued investments in this area.
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